Shanghai World Expo is scheduled to close on October 31st. Let’s review the history of the connection between Louis Vuitton and Expo. Two thousand years ago, the ancient Greek philosopher Aristotle held the view that people gather in cities to live and live a better life by staying in the city.
When reviewing the 150-year history of Expo in the fashion plate, you will find a list of famous brand names, Louis Vuitton, Cartier…You will see the history of the brands’ development. The history of Louis Vuitton showing in Expo is long. The Expo 1867, Expo 1899, Expo 1904, Expo 1925…have exhibited the luster of Louis Vuitton to the visitors.
The world Expo 1867 was named the “aristocratic ballet stage”-the national monarchy arrived and promoted the Expo to become a super-luxurious feast. Louis Vuitton‘s grey Trianon canvas flat water-repellent luggage bag is also in this year’s Expo. It was marked by glory of the label. It was the first time that it showed on stage at the Expo. Louis Vuitton has started the Expo tour for more than a century.
Expo 1900 was surely of great significance for Cartier. It was the first time when the first Cartier exhibition presented a high-price Indian styled necklace. The most glamorous part of it was that it introduced the shimmering jewel-shaped emerald. More creative part is that Cartier jewelry was also used to create the trend of platinum as a base. Louis Vuitton was not as attention-getting as Cartier in this matter. But we cannot deny that they were both so charming in the past Expos.
11/03/2010
Louis Vuitton's Classic Print on World Expo
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